DAN O’CONNELL

CREATIVE LEADER

I believe creativity should earn its place. Not just look good in a deck or win awards for being clever, but actually do something. Move people. Change behaviour. Sell things.

Over twenty years I’ve built creative teams, shaped brands and led work that’s been seen by millions. From national campaigns to FMCG packaging, digital platforms to retail environments, the brief has always been the same: make something that works.

I’m a Creative Director who thinks commercially, leads with clarity and genuinely loves the craft. If you’re building something and need someone who gets both the idea and the business case behind it, you’re in the right place.